During my junior and senior year of high school, I held the title of Publicity Director for my Drama Club and Drama Troupe (Troupe 5244). With this creative role, I was in charge of creating several physical and digital marketing components that helped to promote events such as One-Act Plays, Spring Musicals, and District/State Thespian Competitions.

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My physical marketing campaign responsibilities included designing posters for plays/musicals, and creating their respective programs (up to 22 pages) and tickets, as well as creating three shirt designs each year: a drama club shirt, troupe 5244 shirt, and "show shirt" (featuring an original design used to market our spring musical). ​My digital marketing campaign responsibilities included managing our Instagram page, which involved creating/designing and uploading over 80 posts per year. This consisted of several comprehensive posts, including 'Meet the Cast,' 'Audition,' 'Cast Spotlight,' and 'Awards' posts, among others. I additionally filmed/edited promotional content for our Instagram page, including trailers for plays and musicals, and an overarching promotional video that invites incoming freshmen to join our Drama department.

Objectives: ​

• Increase engagement on Social Media and grow the Instagram account following from roughly 450 followers.

• Develop a marketing strategy to effectively increase audience sizes in performances throughout the year.

• ​Encourage incoming and current students to become a part of our Drama Club and audition for the musical.​​

Outcome:​

• Grew in 250+ followers on Instagram, mainly through interactive reels, which reached 65k+ views.

• Achieved multiple full houses during musical showcases (spring musicals) through comprehensive marketing strategies on social media and strategic advertising of musicals to the public. Sold 300+ tickets/show.

• Increased the turnout by 30+ students when joining the Drama Club and auditioning for the musical.

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