2024 SPRING MUSICAL
POSTER
PROGRAM DESIGN
The 22-page program design features:
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show information
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cast/crew list
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social media page
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musical numbers page
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sponsors page
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20+ ads
SOCIAL MEDIA DESIGN
INSTAGRAM STORY SAMPLES
COLOR PALETTE
Purple represents the satirical and fun qualities of the Addams Family, and how they're always unpredictable.
Dark purple represents the mysterious, dark tones of the Family, and how there's always a sense of trouble.
White represents the kind, innocent nature of the Beineke Family, completely contrasting the Addams Family.
Black represents how the family is always
moving towards the darkness, and exploring the unknown.
CREWNECK DESIGN
2024 SHOW CREWNECK
Inspired by our 2024 Spring Musical, The Addams Family, the 2024 show crewneck consisted of an elaborate design with iconic elements relevant to The Addams Family's past marketing campaigns. These include purple ombres of text in a curly, spooky font pattern, spooky elements like a spiderweb in the design's background, and gold text, which highlights the dramatic, elaborate nature of the family.
