2025 SPRING MUSICAL
*NOT ORIGINAL LOGO
POSTER
PROGRAM DESIGN
The 18-page program design features:
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show information
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cast/crew list
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social media page
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musical numbers page
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sponsors page
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10+ ads
SOCIAL MEDIA DESIGN
*All following photos taken by @kaelynncaptures & Jake ZS Photography.
INSTAGRAM STORY SAMPLES
Many of my social media posts are designed on Canva. I chose to create a unified color scheme of red and white across across all posts as well as a similar font pattern to create a cohesive theme of fearlessness, murder, and drama. All of these posts are published to Instagram.
COLOR PALETTE
Red represents the theme of murder and revenge heavily present in this action-packed performance.
Dark red represents the drama and tension present as the two vaudeville stars compete for the spotlight.
White represents the facade of purity and innocence Roxie (lead) portrays to eventually win her case.
Black represents the fear the two stars feel inside of losing their case or losing their name in the papers.
SHIRT DESIGN
2024 SHOW SHIRT
Inspired by our 2025 Spring Musical, Chicago, the 2025 show shirt consisted of an simplistic design with iconic elements relevant to Chicago's past marketing campaigns. These include white repeated lines next to the text, the iconic bright red, sparkly Chicago logo, and font patterns that are very true to the 1920s-esque design strategies back then.
