Serving the community of Gainesville and the University of Florida, B'z Gelati is a local, Gainesville-based gelati businesses. Established in 2018 by a UF graduate, B'z Gelati has since evolved to sell multiple flavors and sweet variations of gelati, even adding milkshakes to their menu in fall of 2025. With a business in food trucks and a store on campus, B'z Gelati is looking to expand their outreach and grow a larger presence in the dessert market in Florida.

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In September of 2025, B'z Gelati partnered with UF Alpha PR on a mission to elevate their brand by developing and maintaining a social media strategy to increase their visibility and engagement on Instagram. B'z Gelati also asked our team to focus on on-campus engagement initiatives, organize campus outreach efforts, and plan fundraising opportunities.

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Through my team on UF Alpha PR, we successfully devised a content calendar with a comprehensive social media strategy, dedicated to posting once per day on their Instagram Account. This included post graphics, reels, and stories. We promoted original contests and giveaways (such as a fall Scavenger Hunt for a complementary, free Gelati), and capitalized off of recent events and trends to gain foot-traction in store and increase in sales. With my personal role as Production Specialist, I led the creation of all reels posted to their Instagram account, which included directing, producing, filming, and editing all reels.

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Objectives: ​

• Increase engagement on Instagram account by growing in followers, views, and analytics overall.​

• Maintain a consistent posting schedule (posting once per day) with stylized reels that match B'z Gelati's digital identity and design theme.

Outcome:​

• Grew 110% in overall community engagement.

• Led the development of 8 total short-form reels from pre-production to post-production, which matched B'z Gelati's design style and gained 19k+ views, performing the best out of all content.