EVENT COORDINATION & PROMOTION | EVENT BRANDING | MARKETING/ADVERTISING | GRAPHIC DESIGN | CREATIVE STRATEGY
ABOUT
Located in the University of Florida's College of Journalism and Communications, the Atlas Lab is a digital media and social media listening facility where students analyze trends and social conversations in real-time. As a freshman in my second semester, I had the privilege of being one of 16 students selected to enroll in the Atlas Lab Immersion course, where I fulfilled the role of Event Coordinator and Promoter. With this role, I led the planning and promotion for various events within the Atlas Lab spanning watch parties for the Brand Bowl, the Grammys, its Wednesday Workshop series, and more. I also conducted social listening and found consumer research insights on platforms Talkwalker and Brandwatch to analyze live, real-time data.
ROLE: EVENT COORDINATOR/PROMOTER, GRAPHIC DESIGNER, BRAND DESIGNER, RESEARCHER, STRATEGIST
DELIVERABLES: BRAND BOWL ON-SCREEN ASSETS, BRAND BOWL WHITE PAPER, GRAMMYS ARTICLE GRAPHIC
SOFTWARE: CANVA
THE BRAND BOWL
THE ASK
Since 2018, the College of Journalism and Communications has hosted the Brand Bowl--a Super Bowl watch party, only students are not focused on the football aspect of the event, but the ads. At our 8th annual Brand Bowl in 2026, students within UF's Ad Society organization gathered within the Atlas Lab to rate each ad on a scale of 1-5. From here, members of my Atlas Lab team used this data to develop a ranking system for the ads to decipher our top 5 best and worst ads. With this information, we created a complete White Paper, displaying these ads and our sharing key insights as they related to social media's opinions on a global scale.
As lead designer, I took on the role of creating the on-screen graphics for the night of Brand Bowl, collaborating with one other student to design a complete Brand Bowl 2026 logo and separate screens for our sponsors of UF College of Journalism and Communications, UF Department of Advertising, UF Ad Society, USA Today, and Dominos. We designed everything from the color scheme, to the graphic overlays, to the overall feel and mood of the digital layout. After this, I led the design development for the official White Paper, managing its color scheme, fonts, and layout.
ON-SCREEN GRAPHICS
SPONSOR GRAPHICS
THE WHITE PAPER
THE GRAMMYS
ON-SCREEN GRAPHIC
ARTICLE GRAPHIC
