Created by a University of Florida student, Kai McFarlane, The Lens Link is an optical-tech company focusing in e-commerce with a mission to connect designer eyewear stores and high-quality eyewear with online consumers. Through selling designer eyewear, frames, lenses, and even glass cleaning kits, The Lens Link is committed to fostering a unique clientele with a variety of inventory and products. Consumers can purchase all products on their website.

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In September of 2025, The Lens Link partnered with Elevate Agency on a mission to elevate their brand and digital presence by specifically focusing on marketing select frames from their inventory and promoting designer eyewear.

 

Through my team on Elevate Agency, we reimagined the visual identity of The Lens Link brand and rebranded their entire social media presence, focusing on their Instagram account as our primary deliverable.

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Objectives: ​

• Increase engagement on Instagram account by growing in followers, views, and analytics overall.​

• Maintain a consistent posting schedule, cohesive social media feed, and an active and recognizable brand image.

Outcome:​

• Grew 592% in overall views and community engagement, and increased followers by 20+ in 3 weeks.

• Increased 925% for all accounts reached and grew from 0 to 284 interactions within the past 90 days.

• Created short-form content and posted 5 times a week (Instagram graphics, stories, and reels) for 3 weeks, reaching increased engagement with current and new customers in our target audience.