I am the Creator of an original Small Business Monarch Designs, where I work with Etsy and a Print on Demand service (Printify) to create and design Broadway-themed apparel and prints, while Printify prints and ships these items to customers. I began this shop in July of 2024 and it has since grown exponentially. I have created 50+ designs for items and apparel including shirts, crewnecks, mugs, bookmarks, etc., designed item carousel graphics including item mockups, sizing guidelines, and purchasing and shipping expectations, and have created the shop's entire branding from its logo to its Etsy Shop banner.

 

Through SEO research, strategic copywriting in product descriptions and titles, and item advertising/marketing, I have reached 160+ sales worldwide, and have amounted to $4,300+ in revenue. I have also received much appreciation for my business, having received 30+ reviews, and being ranked at 4.9 stars. My business continues to grow and evolve, and I am thrilled to see where it takes me next.

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Objectives: ​

• Increase engagement and sales in my shop from 0 total sales.​​

• Receive at least $5.00 per product to obtain a steady income source per sale.

• Improve SEO strategies and optimize listings to increase engagement on my site and increase in views.

Outcome:​

• Reached 160+ sales worldwide through detailed and comprehensive marketing and advertising strategies.

• Receive around $7.00 per item sold during a 10% sale storewide by expanding profit margins.

• Reached over 12k+ views on my site overall, with a 50% click rate, leading to 6k+ visits.