

ART DIRECTION | GRAPHIC DESIGN | WEB DESIGN | LOGO DESIGN | SOCIAL MEDIA MANAGEMENT | VIDEO EDITING
ABOUT
Through my Drama Department and the Thespian Troupe 5244 I was a part of my senior year of high school, I was gifted the incredible opportunity to compete in Florida Thespians in the category Theatre Marketing. Through this endeavor, I was tasked with creating a new, original, comprehensive Mock Marketing Campaign for a published work written for the theatre and presenting it for judging. After selecting the musical Charlie and the Chocolate Factory and competing at the District 11 Florida Thespian Festival, I received a Superior rating and Best in Show. This meant my campaign was voted and scored the best out of all the campaigns presented by students from 2 counties and 30 competing schools in the district.
In March of 2025, I went on to compete at the state level, the Florida State Thespian Festival. Here, I was grateful to be awarded not only a Superior of a Perfect Score, but Top Honors. This meant my campaign scored the highest among all competing participants throughout the entire state of Florida. Only 6 Top Honors were awarded to Theatre Marketing out of the entire 4-day festival.
View the rules/guidelines I was required to follow: https://floridathespians.com/senior-thespian-theatre-marketing/
Download my Theatre Marketing Portfolio for a complete breakdown on
how I created this marketing campaign and my initial inspiration.
ROLE: ART DIRECTOR, GRAPHIC/WEB/LOGO DESIGNER, SOCIAL MEDIA CONCEPT DESIGN CREATOR, VIDEO EDITOR
DELIVERABLES: LOGO, POSTER, FUNDRAISER POSTERS, TICKETS, WEBSITE, SOCIAL MEDIA POSTS, VIDEO REELS
SOFTWARE: CANVA, IBIS PAINT X
DESIGN CONCEPT STATEMENT
The twists and turns of life don't define who we are; our ability to remain positive and love in the presence of adversity leads to an abundant life.
DESIGN THEMES
Whimsical. Vibrant. Fun.
LOGO

TICKETS


POSTER

PROGRAM DESIGN

The 12-page program design features:
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show information
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cast/crew list
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social media page
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musical numbers page
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sponsors page
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mockup ads
The Poster Process
The first promotional material I began to develop was the poster (which I digitally drew in Ibis Paint X). My main inspiration for this was the poster of Willy Wonka from the promotional campaign for Wonka (2023). I admired how he held his hat tilted down, which evoked a feeling of secrecy, mystery, and charm, and decided to include it in the left bottom section of my poster as a deep maroon silhouette. I additionally included a smirk to further play into this consistent idea of mischief.




FUNDRAISER POSTER 1

FUNDRAISER POSTER 2

SOCIAL MEDIA DESIGN
CHARACTER SPOTLIGHTS
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ADDITIONAL CONCEPT POSTS





WEBSITE
PROMOTIONAL VIDEO
COLOR PALETTE
Magenta represents the unpredicable, whimsical, vibrant atmosphere inside of the chocolate factory.
Deep magenta
represents the huge, overbearing presence of Wonka over the children.
Pink represents the vulnerable, innocent nature of the children that can easily be manipulated.
Teal represents the manipulation of Wonka, intertwined with the children's childhoods.







